Knowledge & practices of the big in the service for the growth & success of the small businesses.

Executive marketing management, brand essence & positioning, strategies for activation and consumer engagement are not solely the privilege of the large companies with huge budgets.

Knowledge, skills, insights and practices used by major multinational companies in their daily operations are available to everyone through fractional CMO/ outsourced marketing director services.

Advance your business operations and hire a marketing executive without the cost of additional headcount!

Hire a marketing and brand strategist as the fractional Cheif Marketing Officer (CMO) to leverage the knowledge and skills gathered over 20 years of executive roles' international career with reputable multinational companies and enhance your business operations & results!

Some of the ways I can help your business as a fractional CMO:

POSITIONING & BRAND ESSENCE
STATUS QUO ANALYSIS
BUSINESS & BRAND STRATEGY FORMULATION
IDEATION & BRAND ACTIVATIONS
DEVELOPMENT OF BRAND/MARKETING PLANS
BRAND ACTIVATION CONCEPTS
IMPLEMENTATION MONITORING & ANALYTICS
MENTORING & DEVELOPMENT OF MARKETING COMPETENCES

Fractional CMO/
Outsourced Marketing Director

The term "Fractional CMO" is relatively new but has quickly become established in the business world. Why are many experienced executives choosing the fractional business model, and what exactly is a Fractional CMO?

Advantages of hiring a Fractional CMO

Involving experienced executives into your business process does not have to mean a long-term and financially substantial investment. Hiring a Fractional CMO is a strategic step that can bring multiple benefits to your business.

Fractional CMO vs. Consultant
vs. Marketing Agency

You might think that the role of a Fractional CMO complicates the landscape in a market already saturated with marketing agencies and consultants. However, the role of a Fractional CMO differs significantly in several key aspects.

Roles and Responsibilities of a Fractional CMO

What is the difference between a Fractional CMO and a traditional marketing executive? Fractional CMO assumes a comprehensive 360-degree approach of the organization's strategic operations.

BOOK YOUR FREE INTO SESSION!

BOOK NOW

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Hello, I'm Dunja – your new executive marketing director, also known as a Fractional CMO.
My goal is to leverage my many years of experience and knowledge to help businesses develop their marketing strategies and competencies, thereby improving business results and ensuring consistency in their market presence.

How do I achieve this?

By analyzing the status quo and evaluating the effectiveness of past market initiatives, especially in the context of marketing activities.
By defining your market positioning and the unique value that your product/service offers in catering the consumer needs.
By developing brand and marketing strategies and translating them into concrete programs and activities within an annual marketing plan.

Monitoring implementation and analyzing effectiveness ensures a "learning loop" and maximizes the return on marketing investments.

I can also represent your company in negotiations with external partners and suppliers. Additionally, I serve as an internal mentor and coach, with the goal of developing the marketing competencies and skills of your team.

MORE ABOUT ME ...

TAILORED STRATEGIC SERVICES

YOU ARE ...

Owner/CEO of a small or mid-sized business

You are aware that you need to increase marketing efforts and you think marketing is much more than just the posting on social media?

Owner of a small business or family farm

You want to better understand the market and consumers, strengthen your competitive advantages and chances for market success?

Marketing/ Sales Manager in a large company

You want to infuse fresh perspectives to your projects and innovate with new approaches to market challenges and innovation?

LET'S EXPLORE COLLABORATION OPPORTUNITIES

BOOK YOUR INTO SESSION

Let's discover how I can assist your business and which of my knowledge, experience, and skills can be put to work to benefit your business growth and the development of your marketing team!

BOOK HERE

CLIENT'S EXPERIENCE

"Exceptional professionalism and expertise. I would highlight Dunja's ability to understand the specific needs of our business and her adaptability.

Thanks to her outstanding communication skills, she quickly established effective collaboration with our team and always

keeps them well-informed and motivated."

Dalia Katavić, Pinkica kreative