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Professional Summary

An open-minded, self-motivated and proactive professional with a solid track record of experience within brand & trade marketing territories. Nearly two decades of experience in managing the uppermost brands have enabled my high proficiency in a development and successful deployment of various brand buidling & activation strategies.

Nearly all of my previously held positions were assuming multi-market/regional scope of responsibility allowing thus a rich x-cross cultural experience and strengthening of my leadership skills while collaborating with diverse teams and different cultural contexts. 

Business strategist and a huge product and service design enthusiast on a mission to transform sector of a small business in the Republic of Croatia. That is why I have founded Lead Alike Ltd. , a boutique consultancy firm specialized to equip small  businesses in with insights, knowledge and expertise that would help them to successfully navigate the market and stand out by finiding their "sweet spot".

We believe that this new era opens the door of possibilities for (re) definition of products and services,  their branding, positioning and strategiest that would enable sustainable growth and success of the small businesses.

Let's spark some positive changes together!

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Strategy Development   New Product Launches   Consumer Insights  Project Management   Design Thinking    Event Management   Customer Experience Design     Brand Management   Trade Marketing   Creative Initiatives  Coaching   Brand Activation   Channel Strategy   Shopper Research   Time Management   Efficient Communication   Co-Marketing

Work Experience

2020 - currently

Founder & Enthusiast   Lead Alike Ltd.  |  Zagreb, HR

Boutique Consultancy founded to create & inspire extraordinary marketing initiatives that make a positive difference for  small businesses by equipping them with the insights, knowledge, and expertise that would help them navigate the market and stand out by finiding their "sweet spot".

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2022  - currently

Marketing Director |  JTI Egypt   Cairo, EG

2015 - 2022

Group Brand Manager  |  JTI Austria GmbH   Vienna, AT

2012 - 2015

Senior Brand Manager  |  Heineken CEE Export GmbH & CO KG  |  Vienna, AT

2006 - 2012

Brand Manager  |  Philip Morris Zagreb d.o.o.  |  Zagreb, HR

2003 - 2006

Marketing & Merchandising Executive |  Mercator-H d.o.o.  |  Zagreb, HR


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Stanford LEAD Executive Certificate  Stanford University Graduate School of Business

Financing Innovation | Critical Analytical Thinking | Strategic Leadership | CX Design: Neuroscience Perspective
The Innovation Playbook | Business Model Analysis & Design | Building Power to Lead | Crisis Management


Master of Science in Business Economics   University of Zagreb, Faculty of Economics

Recent Courses & Certificates 

November 2021

Neuromarketing Certification

Pop Neuro

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March 2021

Head of Development and Implementation of EU-funded Projects

Algebra University College, Zagreb 

May 2021

GSTC Professional Certificate in Sustainable Tourism

Global Sustainable Tourism Council (GSTC)

October 2021

Behavioral Economics Bootcamp Certificate

Irrational Labs

November 2020

Integrative Constructivist Coaching Diploma

Koučing Centar, Belgrade 

November 2020

Design Thinking Facilitation 

Design Thinkers Academy, Amsterdam

June 2020

Human Centered Service Design 

IDEO U San Francisco, USA  

August 2019

An Introduction to Consumer Neuroscience and Neuromarketing

Copenhagen Business School 

March 2019

Essentials of Leadership

London Business School 

Hobbies & Interests

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A decent home chef with a good sense for food & wine pairing (to this talent defense, I can only offer 'practice makes perfect' as an answer).  Restless traveler with a special affinity towards NYC and inexhaustible love for the natural beauties of my home country Croatia.  

Occasional explorer & practitioner of various hand crafts (tailoring, sewing, candle-making, wall painting, laying of ceramic tiles) and small home repair projects. 

Eternal student with an unquenchable thirst for learning. Bookworm and a curious cat, especially interested in topics of leadership, behavioral psychology, neuroscience and philosophy.

Biggest thought obsession so far:

Where do our ideas actually come from and how do they emerge?

If you have an answer to it, let me know!

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