Usluge izvršnog vođenja marketinga - Fractional CMO/Outsourced marketing direktor
Portfolio usluga koje nudim kao Vaš izvršni voditelj marketinga (fractional CMO/outsourced marketing direktor) predstavljaju temelj i okosnicu marketing djelovanja te su kao takvi uobičajeni elementi ciklusa pozicioniranja i aktivacije svakog proizvoda/usluge koji za cilj imaju razvoj u prepoznatljiv i uspješan tržišni brend.
Pozicioniranje
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Status Quo analiza
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Izrada godišnjeg plana
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Implementacija projekata
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Brand Essence
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Definiranje strategija
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Razrada koncepta aktivacija
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Mentoring i edukacija
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Dodatne usluge
Razne edukacije iz područja ponašanja potrošača, neuromarketinga i bihevioralnog dizajna omogućila su moje djelovanje tzv. human-centered pristupom i korištenje metodologije Design Thinking u provedbi mojih projekata. Ova metodologija svoje težište nalazi upravo na pojedincu, korisniku Vaših proizvoda i/ili usluga, i njegovom jedinstvenim iskustvima u različitim fazama konzumacije i/ili interakcije s njima.
Sva saznanja, iskustva i vještine iz ovog područja objedinila sam u neke od usluga koje su tijekom moje korporativne karijere pridobivale najviše pažnje brojnim "a-ha" momenatima i ti svojom implementacijom definirale svojevrsne prekretnice u načinu poslovanja, vođenju brendova i provedbi projekata.
Ove usluge su dostupne kao edukacijske radionice koje provodim samostalno ili u kolaboraciji sa obrazovnim insitucijama. Kao takve, sadržajem i strukturom moguće ih prilagoditi na način koji će omogućava primjenu situacijske analize i rad na iznalasku rješenja konkretnog izazova s kojim se Vaša organiziacija trenutno susreće.
Brand Archetype & Persona
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Consumer Needs & JTBD
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Design Thinking
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Consumer Journey
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