Znanja & Iskustva
Profesionalni Profil
An open-minded, self-motivated and proactive professional with a solid track record of experience within brand & trade marketing territories. Nearly two decades of experience in managing the uppermost brands have enabled my high proficiency in a development and successful deployment of various brand buidling & activation strategies.
Nearly all of my previously held positions were assuming multi-market/regional scope of responsibility allowing thus a rich x-cross cultural experience and strengthening of my leadership skills while collaborating with diverse teams and different cultural contexts.
Business strategist and a huge service design enthusiast on a mission to transform tourism in the Republic of Croatia. That is why I have founded Lead Alike Ltd. , a boutique consultancy firm specialized to equip small and mid-sized businesses in tourism with insights, knowledge and expertise that would help them to successfully navigate through the 'new normal'.
We believe that this new era opens the door of possibilities for (re) definition of services, new developments and business models that would enable sustainable growth of the tourism industry around the globe.
Let's spark some positive changes together!
Vještine
Strategy Development New Product Launches Consumer Insights Project Management Design Thinking Event Management Customer Experience Design Brand Management Trade Marketing Creative Initiatives Coaching Brand Activation Channel Strategy Shopper Research Time Management Efficient Communication Co-Marketing
Radno Iskustvo
2020 - currently
Osnivač i vlasnik | Lead Alike Ltd. | Zagreb, HR
Boutique konzultantska tvrtka osnovana kako bi svojim djelovanjem kreirala i inspirirala inicijative a positive difference in the tourism industry.
With a mission to be the facilitator of a positive change by guiding our partners on a journey to create distinctive & highly relevant human centered service experiences, our ultimate vision is to transform tourism in the Republic of Croatia.
2022 - currently
Marketing Director | JTI Egypt | Kairo, EG
2015 - currently
Group Brand Manager | JTI Austria GmbH | Beč, AT
2012 - 2015
Senior Brand Manager | Heineken CEE Export GmbH & CO KG | Beč, AT
2006 - 2012
Brand Manager | Philip Morris Zagreb d.o.o. | Zagreb, HR
2003 - 2006
Marketing & Merchandising Executive | Mercator-H d.o.o. | Zagreb, HR
Obrazovanje
2020
Stanford LEAD Executive Certificate | Stanford University Graduate School of Business
Financing Innovation | Critical Analytical Thinking | Strategic Leadership | CX Design: Neuroscience Perspective
The Innovation Playbook | Business Model Analysis & Design | Building Power to Lead | Crisis Management
2003
Magistra znanosti, smjer poslovna ekonomija | Sveučilište u Zagrebu Ekonomski faktulet
Edukacije & Certifikati
November 2021
Neuromarketing Certification
Pop Neuro
March 2021
Head of Development and Implementation of EU-funded Projects
Algebra University College, Zagreb
May 2021
GSTC Professional Certificate in Sustainable Tourism
Global Sustainable Tourism Council (GSTC)
October 2021
Behavioral Economics Bootcamp Certificate
Irrational Labs
November 2020
Integrative Constructivist Coaching Diploma
Koučing Centar, Belgrade
November 2020
Design Thinking Facilitation
Design Thinkers Academy, Amsterdam
June 2020
Human Centered Service Design
IDEO U San Francisco, USA
August 2019
An Introduction to Consumer Neuroscience and Neuromarketing
Copenhagen Business School
March 2019
Essentials of Leadership
London Business School
Hobiji & Interesi
A decent home chef with a good sense for food & wine pairing (to this talent defense, I can only offer 'practice makes perfect' as an answer). Restless traveler with a special affinity towards NYC and inexhaustible love for the natural beauties of my home country Croatia.
Occasional explorer & practitioner of various hand crafts (tailoring, sewing, candle-making, wall painting, laying of ceramic tiles) and small home repair projects.
Eternal student with an unquenchable thirst for learning. Bookworm and a curious cat, especially interested in topics of leadership, behavioral psychology, neuroscience and philosophy.
Biggest thought obsession so far:
Where do our ideas actually come from and how do they emerge?
If you have an answer to it, let me know!